Tuesday June 14,2011 : Irish betting firm becomes the first to deploy SIS's new Virtual Betting Channel
The Irish gambling group Boyle Sports has become the first major bookmaker to roll out the innovative Virtual Betting Channel from SIS.
The VBC, developed by Inspired Gaming Group’s virtual sports division, went live this week and will provide Boylesports with a portfolio including horses, dogs and football, in all of its 160 betting shops. Speedway, cycling, lotto and Spin 2 Win, will be launched in the coming weeks and more sports are due on the channel this year.
The VBC, produced and transmitted by SIS, will broadcast more than 170 events each day from 8am to 10pm. The service is available to UK, Irish and international companies via the SIS footprint. The service includes a full, live commentary from SIS to promote each event, provide useful statistics and add “real world” excitement. All VBC events are supported by the SISdata365 feed and a free daily PDF race card service is available to those customers wishing to display form-guides.