BRITISH BASKETBALL IN MEDIA DEAL WITH PERFORM GROUP
Six-year agreement covers distribution and sale of all global media-related rights.
The British Basketball League has agreed a six-year deal with Perform, a digital sports content and media group, for the distribution and sale of all global media-related rights.
Perform will manage the broadcast and digital rights for all BBL games, including exclusive streaming and data rights for Perform’s Watch&Bet and RunningBall products.
The long-term commitment between the two organisations commenced 23rd September and will see all of the season’s 242 BBL games streamed live worldwide on Perform’s Watch&Bet service, plus a selection of the best BBL games streamed direct to BBL fans on Perform-managed, LiveBasketball.TV.
The contract complements the recent agreement BBL reached with the BBC for twenty three British Basketball League (BBL) and nine Women’s British Basketball League (WBBL) games to be shown live on the BBC Sport website and all six BBL/WBBL finals to be shown live on the BBC red button.
A Perform press statement notes that basketball has long been a major focus for the company, and that the deal with BBL follows Perform’s recent partnership with FIBA, the International Basketball Federation, which saw the London-based company become FIBAs worldwide partner for the distribution and sale of all media-related rights.
“This partnership with Perform Group is an absolute game changer for the BBL and the sport of basketball in the UK,” said BBL commercial director, Bob Hope. “It represents a massive investment in the sport, and it will allow games in the BBL to be streamed to a world-wide audience.
“We are confident that both our existing basketball fans, and many new fans, will appreciate this new accessibility to the great, action-packed sport that is BBL basketball.”