January 3, 2013 : NEW MOBILE GAMES ACQUISITION FOR CAESARS ENTERTAINMENT
Interactive division continues to build on its social and mobile gambling capabilitie
The Montreal-based interactive division of land gambling giant Caesars Entertainment has announced its acquisition of social and mobile games developer Buffalo Studios for an undisclosed consideration.
Caesars Interactive Entertainment revealed that it will retain the services of 74 of Buffalo's employees, and intends to integrate the company's Bingo Blitz and Bingo Rush products through an affiliate of its subsidiary social gaming company Playtika.
“The Bingo Blitz business represents a unique opportunity for Caesars Interactive Entertainment to add to our portfolio of social and mobile game assets and to grow our market share across all interactive platforms,” said Mitch Garber, former Party Gaming chief and now CEO for Caesars Interactive Entertainment.
Bingo Blitz enjoys tremendous popularity on Facebook, with over 710,000 daily users and 2.7 million monthly active users.