Complimentary offering to existing betting product
The Leeds-based gaming start-up operation Buzz Sports has partnered with Austrian operator Planet Win 365 for the supply of its online ZonePlay offering.
The partnership exposes the relatively new in-play betting product to new territories and will provide Planet Win 365 customers with the ability to bet on "what happens next" while watching the televised match as it unfolds live.
Buzz Sports’ chief commercial officer, Ian Williams, said:  “We are very happy to be working with PlanetWin365. They already had a strong in-play offering, but the introduction of ZonePlay now gives their customers chance to get involved with every twist and turn of live games. It will keep customers coming back for more, and increase the stickiness of their website.”
Antonio Papa, project manager of PlanetWin365,  added: “We are delighted to have added Zoneplay to our offering. It is a perfect fit for the PlanetWin365 philosophy of sports betting as entertainment”