Sunday July 10,2011 : The Bwin sports brand has signed on as the new sponsor for Euroleague Basketball, the most important professional club basketball competition in Europe.
 
Bwin’s marketing and media rights agreement for Euroleague events runs until June 2014, and significantly broadens the footprint of the internet gambling firm within European basketball.
 
“We are proud to announce the Euroleague Basketball agreement which represents a perfect match to our long lasting relationship with FIBA, the world governing body for basketball," said Norbert Teufelberger, Co-CEO of bwin.party digital entertainment.
 
"This makes bwin an even stronger brand as we will now cover both club basketball with the Euroleague and the national teams through our FIBA partnership. Basketball, along with football and motorcycle racing, is one of the three pillars of our sport sponsorship strategy."
 
Jordi Bertomeu, president and CEO of Euroleague Basketball, said: “It is a big step for Euroleague Basketball to welcome bwin as a partner until 2014. The most important basketball competition in Europe now gets the most important sports betting brand, bwin, as a supporter to take club basketball´s popularity in Europe to an even higher level.”
 
The Euroleague Basketball sponsorship agreement includes live streaming rights for all matches in more than 30 European countries. Active bwin sports betting customers can watch all matches for free.