Tuesday September 09,2014 : CAESARS PLANS U.S. ONLINE GAMBLING MARKETING PUSH
Seasonal changes impact online player behaviour, and the onset of autumn and winter is a good time for an awareness campaign.
With the northern hemisphere seasons turning to cooler weather in autumn and winter, there is likely to be more interest in online gambling, and the interactive division of major US gambling group Caesars Entertainment intends to exploit that by launching a new advertising campaign, reports the marketing publication Adweek.
Caesars has confirmed that it will push a TV ad campaign through September alerting New Jersey residents that online gambling is now legal in the state…and they can play more than 120 games on the internet casino's website.
"We wanted to make the public more aware of what we're offering from an online perspective and highlight to the market the different kinds of games we have," Caesars Interactive Entertainment vp of digital marketing Adrian Bailey explained.
He said typically, online gaming ads die down in the summer, but as the weather declines, activity in the online gambling environment tends to rise, making it the right time to plug round-the-clock online gaming.
Adweek reports that a study by Aruvian's R'search shows that despite economic woes and legal restrictions US web gambling grew 2.5 percent in 2012.
CIE will be pushing both desktop and mobile gambling in its campaign to cater for the growing popularity of the mobile vertical. The Entertainment Software Association reports that 43 percent of the audience has used smartphones to gamble while 30 percent has used a wireless device of some kind.
"We want to tell people we're Caesars and we’re online," Bailey said.