Cheeky Bingo campaign to capture a younger audience

Monday February 25,2013 : CHEEKY BINGO LAUNCHES MULTI-MILLION POUND CAMPAIGN
 
Extensive campaign to capture a younger audience
 
Cashcade-owned CheekyBingo.com is reportedly investing millions of Pounds in an ad campaign designed to appeal to a younger audience.
 
A series of six tongue-in-cheek TV spots are set for launch this week, themed around the idea that not all free offers have real value reports marketing magazine.co.uk.
 
The campaign, created by Frontroom, will include extensive TV advertising, social media and direct marketing activity.