British bookie firm in two year deal with the Magpies.
Top UK football club Newcastle United has announced a new two year sponsorship deal with the Coral betting group, which will become the club's official betting and gaming partner.
The numbers involved in the agreement were not disclosed, but Coral will gain access to the St.James Park ground, along with other promotional opportunities through club online and land facilities.
Coral will be offering Magpies fans exclusive offers and markets throughout the season at its UK-licensed website.
Dale Aitchison, head of partnerships at Newcastle United, said in a statement: "Coral is a respected and well known high street betting brand and we are delighted to introduce them into the family of partners at Newcastle United.
"I am positive that our fans will get great value from Coral, with a combination of exclusive odds and special offers available to them throughout St. James' Park as well as online."