NEW CORAL VEGAS APP UNVEILS ELECTRIC TIGER CHARACTER
In new multi-channel ad campaign.
Gala Coral has launched a three-month-long multi-channel ad campaign to support the launch and growth of its newly released Coral Vegas App.
The campaign, devised by UK creative agency Cravens, was undertaken in collaboration with Moving Picture Company (MPC), attributed with the creation of the Sher Khan character in The Jungle Book.
The face of the campaign is an elusive “electric” tiger prowling dark city streets and represents the app’s fast and easy navigation, a presser explained.
The 40, 30 and 20 second ads will flight across Sky channels, Discovery Channel, in cinemas and across other digital media.
The Coral Vegas app offers a selection of the most popular games from Coral Casino and Coral Retail stores along with interactive scratch cards, slots and live dealer Roulette, Blackjack, Baccarat, Holdem and an exclusive Hi-Lo game. In addition, Coral’s in-house development team expects to regularly integrate exclusive slots.
The app is tied in to Coral’s multi-channel Connect Card, facilitating simple load and cash out transactions.
“Collaborating with Coral and MPC, we believe we’ve created a campaign announcing a new presence in the online casino market that’s impossible to ignore," Phil Coverdale, managing director of Cravens commented.
A taster of the campaign can be accessed here: https://youtu.be/PNTPpEyEgnk