Friday July 12,2013 : MICROGAMING'S PRIMA NETWORK IN MAJOR DANISH ONLINE BINGO DEAL
Prima partners with Betware to clinch Danske Spil Bingo and Instant Games agreement
The open gambling platform provider, Betware has partnered with Microgaming's Prima online bingo network in successfully securing a public tender put out by the Danish state gambling group Danske Spil for the provision of internet and mobile bingo and instant games.
Søren Kofoed Weeke, CIO, Danske Spil, commenting on the agreement, said: “With our choice, we have found the right supplier to help develop our product and create new and exciting experiences for our customers. The supplier will become part of the family of partners who deliver games to Danske Spil’s customers.”
Betware will deliver Microgaming’s Bingo software to Danske Spil, which is dominant in the Danish online gambling market, through a supplier agreement with Prima Networks Limited.
Loraine Schoevers, director of Prima Networks, said Thursday: ”There’s no doubt that this contract affirms our position in Denmark as the leading software supplier and furthermore in regulated markets as a whole.”
Through the deal, Danske Spil will be able to offer its players a complete suite of Microgaming’s online Bingo games as well as multiple instant predetermined games.
The games offered to Danske Spil will be optimised for different platforms to allow the Danish players to enjoy them via mobile, tablet, Smart TV and desktop.
Stefan Hrafnkelsson, Betware’s CEO said: “The excellence of Betware’s technology and the openness of its platform will allow Danske Spil to offer Microgaming’s best of breed bingo and instant games to Danish players, strengthening the lottery’s already impressive position on the market.”