DIGITAL IS STARTING TO DOMINATE THE ADVERTISING SCENE
Google and Facebook account for almost 60 percent of digital advertising….and they're attracting more.
The publication Visual Capitalist reported over the weekend that digital is about to dominate international advertising, with Google and Facebook claiming 57.6 percent of digital receipts between them.
"Today, close to $0.60 of every dollar spent on digital advertising goes to Google and Facebook,” the publication reveals, claiming that last year Facebook boosted its digital advertising revenue by a startling 59 percent and went on to generate more in the first half of this year.
Facebook mobile companies' advertising revenues alone are bigger than its entire business was in the third quarter of 2015.
Visual Capitalist notes that the digital landscape is all about the power of platforms full of user-generated content that people use every day, such as Facebook, Google's YouTube, Twitter, Snapchat, LinkedIn, and Yelp all of which have gained massive scale.
Read the full report, with infographics, here: