Tuesday, September4, 2012 : DOUBLE DOWN CASINO IN HARD ROCK CASINO DEAL
IGT's online social gaming property partnering with iconic Las Vegas casino resort
International Game Technology announced Tuesday that its online social gaming subsidiary Double Down Casino has inked its first agreement with a land-based Las Vegas casino in a partnership deal with the iconic Hard Rock Hotel and Casino.
The DoubleDown Casino application will be hosted on the Hard Rock Hotel and Casino Las Vegas website at Hard Rock Hotel.com, giving players a chance to compete against friends and try their hand at winning virtual chips, all while remaining connected to the website.
"Hard Rock is giving players more entertainment, even when they're not on the casino floor," said Eric Tom, executive vice president of global sales at IGT. "Engaging through the website allows players to remain connected to the property they know and trust, with DoubleDown Casino providing the gaming entertainment."
IGT's DoubleDown Casino provides players with online casino style games play as well as multi-player poker. More IGT slot games and a new Bingo game are slated to arrive soon on DoubleDown Casino.
"Hard Rock Hotel and Casino Las Vegas is constantly looking for ways to enhance our players' experiences," said Bill Warner, president of WG-Harmon, LLC, which manages the property. "What the relationship with DoubleDown Casino enables us to do is provide just that—more fun, more play, more entertainment."