POKER SUBITO GOES LIVE IN FRANCE

Ad Astra to operate new French online poker site
 
Dragonfish, the B2B division of 888 Holdings Plc has launched online poker site poker subito.fr.  The site operates on the joint French liquidity network and is the fourth site to do so.
 
The network, which offers a suite of games, multiple tournaments and a fully customized poker solution, is a joint venture with Prima Networks Ltd, powered by Microgaming.
 
It provides a shared pool of player liquidity on a single platform and is available to licensees of Dragonfish and Prima Network Limited in France, and also 888’s own B2C poker customers.
 
Poker Subito is operated by Paris based Ad Astra SAS and the launch will be supported by a targeted marketing campaign across a variety of channels, including both online and print media, in the coming months.
 
David Zerah, Managing Director, Dragonfish said:  "We have several more partners in the pipeline and look forward to making further announcements in the near future.”