Irish racegoers to benefit from enhanced pool betting experience at racecourses. The return of crowds to Irish racecourses has seen Tote Ireland launch a new state of the art digital display system delivering an exciting new pool betting experience at all 26 Irish racecourses.

This cutting-edge system provides racegoers with race cards, live pricing and premium content, including tips. Tote Ireland has introduced this new technology in order to enhance the service offered to their customers at all race meetings. This is part of Tote’s overall project of rebranding and renewal which aims to increase the appeal of Tote betting at the racecourse.

The system was developed by Dublin based BoscaSports, leading innovators in sports betting display technology. It has been live since the Galway Festival in late July.

Pool betting experience

Tote Ireland is the latest betting operator to adopt the BoscaSports solution. Joining 58 UK racecourses and leading bookmakers throughout the world who are seeing the benefits of bringing great digital experiences into the physical retail betting space through BoscaSports platform.

Eugene Mitchell, BoscaSports CEO stated “Being chosen by Tote Ireland to provide their digital display system is an exciting and significant development for BoscaSports. We look forward to working with an organization which is so central to Irish racing and providing a world class solution to continue to transform the Tote betting experience at Irish racecourses.”

Ross Kierans, General Manager, Tote Ireland added “The new display system from BoscaSports does an excellent job of presenting Tote betting information in a dynamic and engaging manner and has already enjoyed positive feedback from racegoers. We look forward to more customers experiencing the benefits as we welcome people back to Irish racecourses.”

Irish racing is amongst the finest in the world, and Irish racegoers will now have a Tote experience on racecourses. This complements the high-class sporting action taking place on the track.

In April 2020, Tote Ireland and the UK Tote Group agreed an alliance which also saw the introduction of Tote.ie as the new online betting platform for Tote customers in Ireland.


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