Posted 1/19/11 : EveryMatrix offering includes live scores, statistics and sports news alerts
 
Warming up the competitive mobile sports book sector next week will be EveryMatrix's launch of a new web-based mobile sports book at the ICEi expo.
 
Marketed through OddsMatrix, the new product features advanced API technology and offers live scores, statistics and sports news alerts, with in-play betting on football, tennis and ice hockey matches, along with other sports. The software includes record-keeping functionality so that punters can keep track of their action. It’s multitasking and touch-screen functionality make mobile gaming interactive, flexible and fun, the company claims.
 
EveryMatrix chief executive Ebbe Groes said this week: “Mobile betting is such a rapidly growing business because customers want to bet wherever and whenever they want. Three clicks is all it takes to place a mobile bet using our system. Offering the mobile option helps recruit new customers and generate additional business from existing players.”