Friday June 15,2012 : GEORGIA ON EVERYMATRIX'S MIND
Online gambling software provider gets a foot into the Georgian market
Independent gaming software supplier EveryMatrix Limited has a foot in the door of the newly regulated Georgian market through a content and website deal with local operator Playadjara.com.
The partners plan to launch a bespoke website for players in the small eastern European nation utilising the OddsMatrix mobile sportsbook and GamMatrix casino and bonus management platform.
“We have great expectations for the success of Palyadjara.com due to its company structure and ethos,” said Ebbe Groes, Chief Executive Officer for Malta-based EveryMatrix.
“In addition, its commitment to the project by way of its local market knowledge and experience in communication with Georgian players through a cohesive and effective marketing strategy adds to our expectations.”
Groes said that multiple products and third-party vendors are to be integrated into the GamMatrix platform for Playadjara.com, including its newly developed GamMatrix casino engine, enabling Playadjara.com to create bonuses across many different vendors along with frequent player points and wagering contributions controlled from one central back office.
Other merchants already integrated with the GamMatrix platform for Playadjara.com include Red Planet poker and Xpro Live Casino, and these will run alongside internet casino content from International Game Technology, Microgaming and Net Entertainment, providing Georgian players with a diversity of gaming options.
Lasha Gogiberidze, Chief Executive Officer for Playadjara.com, said: “We see great opportunities in our newly established partnership with EveryMatrix as well as the Tbilisi land-based Casino Adjara.”