Monday November 11,2013 : EVOLUTION GAMING EXPANDS LIVE CASINO FOR GROSVENOR CASINOS
Cross channel marketing opportunities as land and online converge
Live Dealer provider Evolution Gaming has launched an extended and new dedicated Live Casino environment for UK-based Grosvenor Casinos.
The dedicated environment, created at Evolution's Riga Studios, went live on November 4, with additional features under the Live Casino tab on Grosvenor's website.
The new environment instantly doubles the capacity of Grosvenor Casinos’ online Live Casino offer, while also allowing for future expansion.
Customers can play at any of the four dedicated Grosvenor Casinos live tables – Live Roulette, Blackjack, Blackjack Gold and Baccarat, 24 hours a day via PC, Mac and iPad. Live Roulette is also available on iPhone and Android tablets and smartphones.
Steve Salmon, Director of Digital Innovation at Grosvenor Casinos, said: “This is a fantastic new environment which brings our retail experience to life in the digital arena. With our heritage, experience and expertise in Table Gaming, it is a great opportunity to take these skills truly cross-channel and provide our customers with the most authentic live casino experience. Our customers will be able to play across all our distribution channels sharing a joined up experience. Our environment looks absolutely stunning with dynamic backdrops created using large plasma screens that can display innovative and subtle lighting effects, branding and messaging.”
“Working closely with Grosvenor Casinos we have not only created the excitement of its land-based casinos online – we have also created an innovative interconnection between the clubs and online," added Svante Liljevall, chief operating officer at Evolution Gaming. "In particular, the use of native speaking English dealers in Grosvenor’s new Live Casino has strong appeal for customers who value the rich rapport that can build up between dealers and their regular players.”