Italian offering has been extensively localised
Live dealer online gambling provider Evolution Gaming has announced that its latest customer, the Italian operations of Betclic Everest group, has become operational.
The Italian offering is localised, and the deal follows similar arrangements with Betsson and Stravinci (see porevious InfoPowa reports)
Under the agreement Evolution operates as the exclusive supplier of live casino solutions for all of the Betclic online casinos, which serve 12 million customers in 100 countries.
A key element in the Betclic choice of Evolution was the live dealer company's commitment to fully compliant gaming solutions localised to the needs of each market. This localisation flexibility includes dedicated tables and native speaking dealers, which provides scope for customising online branding and service.
Commenting on the BetClic Live Casino launch in Italy, Alessandro Onano, Marketing Manager at BetClic Everest, said: “Thanks to live casino we can offer our players as exciting an experience as a real casino, awaiting the launch of virtual slots at the end of the year [when regulator AAMS opens that section of the market]."
Gionata La Torre, CEO of Evolution Italy, added: “As BetClic Everest Group’s global partner and as the first live casino supplier to be fully AAMS-approved in Italy, we were in a great position to help BetClic plan to quickly establish strong new revenues in this key market. For Evolution and for BetClic, localisation of the online offer is key to attracting customers, growing revenue and building the highest levels of customer loyalty.”