ComTrade launches new product
ComTrade has launched a blackjack product for the social networking site Facebook, running off its remote game server and i-gaming platform.
Branded ‘Facebook Blackjack', the new product is a “play for free” choice with player acquisition in mind, and ComTrade is confident that it will generate new players for the Palaces Live Casino.  The overall objective of the game is for players to progress to the Live Games Blackjack solution on Palaces, which is also provided by ComTrade.
The game lobby has been designed with familiar sharing features that players havr come to expect from social games on Facebook.
Facebook Blackjack offers a robust backend system that allows for an easy integration process and advanced user analytics. It also enables an operator to create a more “sticky” and engaging environment and drive brand loyalty and cross promotional activity, a company spokesman said this week.
Oliver Lynch, managing director for ComTrade operations in the UK and Ireland, says: “Our Facebook Blackjack solution will be used by our clients as a key tool to drive player acquisition or retention. It will allow operators to create engaging relationships with their players, driving brand loyalty among landbased players and creating new communities.”