Nordic countries have been, historically, the main markets for the online casino operators. The reasons for this are rather clear – these countries are very cold and people simply prefer to stay home and gamble than go outside to visit a casino. Well, jokes aside, the net worth of the players from the Nordic countries is very high, and the popularity of online gambling is one of the highest too.
NorskCasino.online reports that 80% of the Finnish population gambles at least once a year, while an average Finn is expected to spend some 15 EUR on various gambling activities on the monthly basis. The whole gambling market in Finland is estimated to bring in around two and a half billion EUR in profits to the gambling companies.
Historically, all of the Nordic countries have remained very closed in terms of licensing online casino and betting sites. They preferred keeping the state monopoly. However, recently we have seen some wind of change blowing in the Nordics. Sweden has announced that it plans to make its legal framework behind the iGaming operators more liberal. Norway has also decided to open up its gambling market and allow licensing of the local gambling companies. Unlike Sweden and Norway, Finland is unlikely to follow the same path, and the reason for this simple – the Finnish people.
In the recent poll, 70% of the Finnish players have stated that they prefer having a state monopoly running all of the lotteries, online and offline casinos, and the betting sites and spots. While there are quite many gambling operators working in the grey area, most of the players are still opting out for the state monopoly.
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