Thursday, January 31, 2013 : ONLINE BINGO OPERATOR TO SPONSOR UK RUGBY LEAGUE
Good branding exposure for Foxy Bingo in Super League deal
Foxy Bingo will obtain high profile branding exposure at stadia, on television and on advertising programmes thanks to a sponsorship deal inked with the UK rugby league's Super League this week.
A subsidiary of online gambling group Bwin.Party Digital Entertainment, the bingo site signed a three-year deal which will run in conjunction with an extensive schedule of community activities throughout this year such as the RFL Mum of the Year.
Golan Shaked, group director of bingo operations at Bwin.Party said the partnership will be a cornerstone of the company's campaign to directly engage the Foxy brand with the players.