Skybet in deal with Fresh 8 Gaming


Multi-year ad tech deal.

UK-based betting and gaming operator Sky Bet has entered into a multi-year deal with advertising technology firm Fresh 8 Gaming.

Fresh 8 Gaming will roll-out their personalised ad serving platform to “transform customer engagement and maximise returns, by intelligently and automatically serving personalised and betable ads to sports betting and media brands’” the company said.

The deal covers key web and app content channels and will include the integration of Fresh 8s software development kit for the delivery of personalised ads in-app.

Andrew Sharland, managing director at Fresh 8 Gaming, commenting on the deal in a press statement, said: "Sky Bet are at the forefront of betting innovation, with a firm focus on customer personalization across their extensive content estate. We are delighted that they have yet again chosen Fresh8 to realize their goal of tying in smart, user personalization with an on-site transactional opportunity across key acquisition and retention channels."