Integrated campaign showcases live event streaming by bookmaker.
The latest advertising campaign from online gambling group Unibet integrates the group’s live event streaming with its credentials as a respected bookmaking company and is titled "Frozen Moments".
Created by the Albion agency, the campaign centres on a television presentation that features sportsmen in real scenarios, slowed down to pin-point the moment when the game could swing either way, reports the marketing publication Drum.
The idea is to showcase the company’s offering of 90,000 in-play markets, which lets users place bets during a game and the live-streaming of over 30,000 events on the Unibet site.
Jason Goodman, chief executive of Albion, said the ad aims to dramatise the pressure of live betting.
"To use a sporting analogy, it’s rather like muscle memory. In the same way you train to play a game, the intelligent bettor watches thousands of hours of live sport, studies the form and the stats, so that when it comes to betting live they can react to the market and exercise that edge," he said.
The television campaign will be supported by digital online ads and media partnerships around the IPL cricket and US Masters golf tournament.