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11/20/09 – A new start-up company in Cambridge, UK has developed software which it claims can protect online gamblers from fraud.
The software is a product of Featurespace, a company formed in 2005 by members of the engineering department at Cambridge University. The company specialises in developing technology that uses behavioural analysis to protect online casinos and stock trading websites from fraud.
In its latest deals, Featurespace is providing its anti-bot solution to King.com and to the online betting giant Betfair.com. A spokesman says that the fifteen man company is also negotiating agreements with a number of other online gambling and finance firms.
The spokesman said that behavioural analysis software uses statistics to determine when a pattern of behaviour is either normal or abnormal, and whether it is either desirable or undesirable. This analysis can detect when fraud is taking place; when gambling patterns are inappropriate; and whether it is a human being or a computer bot that is doing the gambling.