9/17/09 – The GTech G2 group lived up to its promise to launch its new game creation studio at EiG this week, revealing that the centre would draw in talent from throughout the group to provide top of the range gaming services and games.
 
Simon Caddy, Head of Games Studio and founder of group subsidiary Dynamite Idea, explained: “Like every other part of GTech G2, the Game Studio is player-focused – with new ideas coming, first and foremost, from insight into game play trends and understanding of player demands.”
 
GTech G2 is working with several of the games industry’s leading developers such as Atronic, Spielo Ashgaming, Endemol, Realistic Games, Zukido and Solid Icon going forward, and will be forming an alliance with “casual” games provider, PopCap Games. 

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“These projects will take the PC games as the core concept around which we are going to make entirely new games for gambling – not for simple entertainment,” said Dominic Mansour, Head of Casino GTech G2. “It’s more creative than just using a powerful brand and simply using the imagery and sounds for a slot machine – think of redesigning Space Invaders as a game of Keno.”
 
The results of the more focused attention to game development are already reaping awards in the form of new licensees, GTech claims.
 
The first of these will be the Nordic Gaming Group, launching across the sites of Nordic Bet, Trio Bet and To Bet. A total set of 10 minigames including 3 games will be embedded in their sports betting and live betting sites.