UK NEWSPAPER FIRM IN ONLINE GAMBLING DEAL WITH GAMING REALMS
Express Newspapers has plans to launch two online gambling websites.
UK online gambling games and platform supplier Gaming Realms and Express Newspapers – publisher of the Daily Express and the Daily Star newspapers – have agreed a real-money social gaming partnership that will see the launch of two social gaming websites branded Star Wins and Express Wins.
Gaming Realms gaming division, Bear Group, will execute the project as a white label, operating and maintaining the sites whilst Express handles promotion and marketing via its print and digital assets.
The three-year agreement is to operate on a shared revenue basis; Gaming Realms CEO Patrick Southon says that he expects the deal to "unlock a valuable source of revenue as well as potential further opportunities for collaboration."