IGE has changed its name back to ICE
 
One of the industry’s major annual shows, the International Casino Exhibition – or ICE as it is universally known – has recovered its original name after two years titled IGE – a brand that really didn’t catch on.
 
The show organisers revealed this week that after two years as IGE, hundreds of visitors – and many exhibitors – still call the show ICE and ask why it was necessary to change it.
 
In response to public demand, the title of ICE has now been reinstated for the next edition of this popular show, which will again take place at Earl’s Court, London between January 25 – 27 2011.
 
There’s a flashy new website to go with the show, which readers can check out at:
 
http://www.icetotallygaming.com/