Thursday October 8,2015 :  ENTER ICE’S GAMING TECHNOPOLIS
 
Kick off of ICE Totally Gaming 2016 campaign.
 
The launch of ICE Totally Gaming 2016’s campaign invites expo-goers to ‘Enter The Gaming Technopolis’  from 2-4 February 2016 at London’s ExCel Centre.
 
Building on the theme of its 2015 show ‘Discover the World of Gaming’, ICE will continue its focus on the attraction of innovation and advances in gaming technology for professionals in the industry.
 
According to Jo Mayer, marketing director for ICE, many of its 500+ exhibitors will time their product launches around the expo dates for exposure to the almost 25,500 visitors in 2015.
 
"Whilst we have just experienced the most successful edition of ICE in the event's distinguished history, the team is fully aware that reputations count for very little and that we have to work extremely hard to earn the custom of the 25,000+ attendees that we want and expect to welcome to London in February,” Mayer said.
 
Mayer promises a programme of new initiatives and activities impacting all areas of ICE 2016 that will be announced throughout the marketing campaign.