03/20/2012 :  LAND CASINO AND THE INTERNET MEET AS I.G.T. LAUNCHES ITS CLOUD
 
Estonian based land casino the first to benefit
 
International Game Technology has launched its iCloud product in Estonia, bringing the internet and a land casino together in a technology move with decided benefits.
 
The launch took place at the newly remodelled Reval Park Hotel and Casino in Tallinn, Estonia, with Meelis Pielberg, a director at Olympic Casino Eesti observing:
 
"The effect that the IGT Cloud will have on our daily activities will impact not only the analytical aspects of Olympic Casino Eesti, but it will have a profound impact on our overall player experience.
 
"Having the unique opportunity to make decisions regarding game configuration will allow us to completely change the player experience in an informed way that is completely tailored to their preferences."
 
The IGT Cloud will allow Olympic Casino Eesti to provide gaming experiences while significantly reducing capital expenditure investment. Specifically, the Cloud allows for the download and configuration of games to machines on the casino floor and adds the ability to use deep analytics to make timely decisions based upon player behaviour.
 
"Our Cloud technology is focused on helping our customers deliver innovative gaming experiences in ways that will maximize their floor capabilities, player experiences and overall performance," said Craig Churchill, IGT senior vice president International.