By re-focusing on the mobile environment and poker, social gaming giant generates revenue of $741 million – without offering real money games! Figures from the US-based social gaming giant Zynga show that the company's decade-old free-play app Zynga Online Poker grew 44 percent in 2016. The parent group additionally reported revenue of $190.5 million in the fourth quarter – up 3 percent on the same quarter in 2015, reaching total FY 2016 revenue of $741 million.

Zynga CEO Frank Gibeau told the publication VentureBeat that the reason for the company's resurgent success has been a re-focus on popular but older products, including the poker app,  which had not been given enough investment or attention.

The initiative to revitalize these products by devoting more time, money, innovation and talented staff had paid handsome dividends, Gibeau claimed. The revitalized brands had reinvigorated the player base and attracted more fans.

“It really paid off in terms of putting our best talent back onto franchises that have been around for a while and reinvigorating our player base by innovating and adding features,” Gibeau said. “Zynga Poker showed growth of 44 percent compared to 2015 and is estimated to make up around 20 percent or around $148.2 million, of Zynga's revenue last year.”

Bovada Online Poker
Bovada Review
$500 Sign Up Bonus
Bitcoin Accepted
Fast Payouts
1349384Visit Now
U.S. Players Welcome
888 online poker room
888Poker Review
$88 No Deposit Bonus
No Banking Info Needed
None NeededVisit Now
Americas CardRoom Bonus Code
ACR Review
$50 In Free
Poker Money
U.S. Players Welcome
Ignition Poker
Ignition Poker
$2000 In Poker
Sign up Bonuses
1349384Visit Now
U.S. Players Welcome
PartyPoker Bonus Code
Party Poker Review
$500 Signup Bonus
$1500 Free Roll Entry
PartyWsopVisit Now