Thursday September 8, 2011 : Sporting Solutions to provide up-to-the-minute data on New Zealand spectacle
Sporting Solutions, the business-to-business trading and pricing division of the Sporting Index Group, is providing its partners with a comprehensive in-play rugby union betting service for this year’s Rugby World Cup, which starts in New Zealand this week.
Rugby World Cup is always big business for UK, European and Australian sportsbooks and, despite time zone differences which make many of the games screening at awkward times from a Northern Hemisphere perspective, the tournament is expected to deliver unprecedented in-play betting volumes.
Sporting Solutions will be providing in-play price updates on all 48 matches, ranging from simple match odds to next try to be converted, or next team to score a try.
The Sporting Solutions service benefits from the expertise of the Sporting Index Group’s traders. Dave Grogan, business development director for the company, said this week: “Rugby is a great in-play sport, but it is one that is both difficult and expensive to model and price up. Our unique in-play service marries modelling, pricing and trading expertise, to provide a flexible and cost effective outsource solution for sportsbooks.
“We’re really looking forward to the Rugby World Cup – tournaments like this are where our traders excel, as they produce their own prices and don’t follow the crowd or rely on a purely algorithmic price. Unexpected weather conditions are bound to have a big impact in New Zealand and the traders will be rapidly moving prices according to tactical game changes to ensure price accuracy.”
Sporting Solutions' wide range of partner operators includes William Hill, ToteSport, Skybet, Centrebet and Party Gaming.