Cross channel growth with prominent sports betting brands
Virtual sports provider, Inspired Gaming Group , has extended its contracts with two UK sports betting brands: Coral and Turf TV.
UK bookmaker Coral has augmented its online sportsbook with Inspired's virtual sports feeds increasing the number of Virtual Sports available in its 1 600 venues to include the full portfolio of Horses, greyhounds, football, tennis, motor racing, speedway, and cycling.
Turf TV, a live racing provider to UK bookmakers extended its existing five-year contract with Inspired for a further five-years until 2017 with the addition of Virtual Horse and Greyhound races.
Steve Rogers, managing director for Virtual Sports at Inspired Gaming Group, commented: “We have been providing Virtual Sports to the UK market for over a decade and it continues to be a key part of our strategic development. These contract extensions and renewals, with major UK sports betting brands, demonstrate the outstanding quality of the Virtual Sports content we continue to provide across all channels.
“As an indication of our cross-channel growth another leading UK bookmaker, William Hill, recently became the first of our customers to develop a dedicated iPhone and Android app for Virtual Sports betting.”