Thursday August 2,2012 : INTERCASINO IN BRANDING DEAL WITH UK AGENCY
Following insights gleaned from player research, Intercasino is repositioning itself in the market
One of the internet's longest established and most successful online gambling casinos, Intercasino.com, is set to rebrand and reposition itself in the market following research among players on three continents.
TheAgency, based in Bath, England, has been chosen to spearhead the rebranding after conducting research on Intercasino's behalf.
Following insights gleaned from the extensive study, which spanned Europe, East Asia and North America, InterCasino is aiming to offer customers a more sophisticated experience aimed at attracting new players and nurturing existing customers.
Deploying the catchline "Seriously Entertaining", TheAgency will oversee a global advertising campaign on InterCasino's behalf, with digital channels playing a key role.
Saman Mansourpour, a partner at the advertising company, said: "We are an integrated agency with digital at our heart. To be involved in such a significant integrated campaign across so many global markets is a real thrill."
Nicky Getley, head of acquisition at InterCasino, said he had been impressed by TheAgency's work for his company so far and was excited about what the future held.
"The appointment of TheAgency represents an exciting step forward for us as a brand," said Getley.
"They brought strategy and an understanding of the marketplace that was refreshing to see, and their creative work pushed boundaries in what can be a very busy marketplace. Standout is absolutely paramount in our environment. We're really excited about where this will take us."