03/29/2012 : INTERWETTEN ENTERS ITALY WITH HEAVY WEIGHT MARKETING
Sponsorship of five top-flight Italian footie clubs
Online sports betting provider Interwetten has made its debut in the Italian online gambling market with the immediate launch of interwetten.it following receipt of its AAMS issued licence.
The company is backing up its Italian entry with strategic football club sponsorships in an effort to maximise its visibility in the market and has signed partnership deals with five Series A Italian football clubs namely: Udinese Calcio, FC Parma, Novara Calcio, AC Siena and US Lecce.
Through these partners Interwetten will receive comprehensive television coverage and a strong online presence on the official club websites.
“We are delighted and proud of the milestone we have reached in securing an official license for Italy, taking a further step in the dynamic development of Interwetten,” said Interwetten Managing Director Dr. Birgit Bosch.
Interwetten.it is the company's tenth dedicated language full service site and offers online sports betting and casino for Italian punters.