INTRALOT LAUNCH ITALIAN I-BINGO PLATFORM
 
Interactive bingo portfolio for Italian punters
 
Intralot Group subsidiary, Intralot Italia, has launched a new i-Bingo Platform in Italy as part of its strategy to restructure its interactive games portfolio and introduce new products.
 
The company’s i-Casino Slots portfolio launched under the brand name “Royale”has already yielded significant growth with Italian players embracing the new interactive products, a company spokesperson said.
 
INTRALOT Italia currently offers a portfolio of 60 plus games that include content developed in-house along with content aggregated through a number of external partnerships, such as NETENT and GameAccount Network.
 
The company is planning the introduction of additional content that will include twelve games from Aristocrat and four iCasino slot games from SGI provided through the GameAccount Network.
 
Bruno Lener, Managing Director of INTRALOT Italia Interactive Business Unit, said: “Our interactive strategy has evolved to include all gaming verticals in a unified and player centric architecture. The iCasino products and the new i-Bingo Platform complement a number of relevant initiatives that will be unveiled during the course of the next couple of months, to include further optimization and additional services to our players.
 
“A key pillar of growth is expected to be the mobile channel planned for the second half of the current year. We are confident that we will further enhance our position in the Italian Market and our players will be able to have access to interactive and land based content in a unique manner.”