ITALIAN ONLINE SPORTS BETTING CONTINUES TO SOAR
H1-2016 turnover up almost 50 percent.
The Italian news agency Agimeg has reported on the 2016 first half performance of the Italian online gambling market, revealing that sports betting continued to soar, with turnover rising almost 50 percent year-on-year at Euro 1.92 billion.
Added to turnover from land-based sports betting, the total wagers laid in the market topped Euro 3.5 billion – up y-o-y by 28.5 percent.
Bet365 dominated the online sports betting market, handling Euro 687.3 million of the bets, well ahead of nearest rival Gala Coral which took in bets worth Euro 197.6 million.
Other prominent competitors included Sisal (Euro 144.5 million), William Hill (Euro 140.3 million), SNAI-Cogetech (Euro 133.5 million), Paddy Power-Betfair (Euro 106.8 million) and Better-Totosi (Euro 98.4 million).
On the Italian internet casino gaming front revenues were up 36 percent y-o-y at Euro 208.9 million, with Lottomatica in charge on an 11.5 percent market share. Sisal was its nearest rival with 8.7 percent market share, followed by William Hill with 6.9 percent. Chasing hard after a late start, Pokerstars generated a 6.3 percent share, marginally ahead of Bwin Italy.
Predictably, Pokerstars dominated the online poker tournament vertical in Italy during H1-2016, holding a market share of 72.5 percent, way ahead of Lottomatica (6.55 percent) in a declining market totalling Euro 36.8 million that was down year-on-year by 3.3 percent.
In the Euro 37.9 million online poker cash game sector for H1-2016 Pokerstars again led the pack in a declining market, holding 48.2 percent market share and comfortably ahead of nearest competitor Peoples Poker (7.38 percent) and Lottomatica (7.34 percent).