Posted 3/9/11 : Slapstick humour in latest television production
Gamesys's Jackpot Joy bingo site will unveil its latest comical ‘Queen of Bingo' commercials this week, with the new television advertising campaign running through until 18th March and coinciding with the popular annual TV Comic Relief charity fundraiser.
This year the charity will be supported by Jackpot Joy, which is offering special Red Nose Day games and promotions.
The new Jackpot Joy TV ads will see the Queen of Bingo (Barbara Windsor) throwing cream pies at surprise celebrity visitors. The organisers hope that the adverts will be sufficiently catchy and fun to generate secondary coverage through viral continuation over the internet.
Jackpot Joy spokesmen said this week that the Queen of Bingo-themed television advertising campaign has been very successful for the company, bringing together the popular online bingo site with one of the most admired TV soap and film comedy stars. Previous adverts including the Bingo Royale and Jack's Chest campaigns have provided the tongue-in-cheek ‘Carry On' style humour for which Windsor has become famous.