KIRON INTERACTIVE CLINCHES DIGITAIN DEAL
Platform content agreement will open up markets in Eastern Europe and Central Asia
The online gambling expo and conference EiG 2016 has enabled two online gambling companies to come together in a commercial deal; specialist virtual games supplier Kiron Interactive has inked an agreement to distribute its virtual games via Armenia’s Digitain.
A company statement advises that the multi-channel deal spans both retail and online, and will see Kiron’s suite of virtual games integrated on Digitain’s new platform and distributed to its customers across Eastern Europe and Central Asia.
The addition will give Digitain clients access to one of the industry’s largest portfolios of virtual racing and sports games, including football, horse racing, dog racing, basketball, motor racing, cycling and a large selection of other sports.
Steven Spartinos, co-CEO of Kiron, said the collaboration reflected a growing interest in virtual games among operators and their players in emerging markets around the world.
“It is exciting that Digitain will be introducing us to their clients in countries where we’ve not previously had a presence,” he said.
Suren Khachatryan, CEO of Digitain, said: “The partnership gives us another string to our bow and provides our operator partners with new and engaging content as they look to acquire and retain customers.”
Armenia-based Digitain recently teamed up with Mediatech to offer their sportsbook on the company’s IRIS platform, as well as launching the product with Bosnian operator Xlivebet.com