Thursday January 16,2014 : LADBROKES APPOINTS NEW AD. AGENCY
Digital advertising strategy will be involved in new plans.
The British online and land gambling group Ladbrokes has announced the appointment after a competitive pitch of London advertising agency BBH as the group's advertising partner.
BBH will be tasked with developing a new advertising strategy as Ladbrokes looks develop its brand in light of the advances made by the business in further developing the Ladbrokes retail and digital offer.
The appointment covers advertising collateral across all platforms.
The announcement follows the end of Ladbrokes contract with its previous agency, Sapient Nitro and will mean that the popular current advertising campaign featuring Tiziano Crudeli and Chris Kamara (Kammy) will end in the coming months ahead of a new campaign in the spring.
Ladbrokes Director of Brand and Research, Andy May said of the appointment:
“BBH have a world class reputation and we feel their appointment will add real drive to our marketing campaign. The last year has seen our retail estate enhance its customer offer with more choice of sports for customers to view and bet on, more wi-fi access, targeted ‘price lock in’ promotions, empowered local management delivering local initiatives and the introduction of self service betting machines terminals.
"In digital we have a new sportsbook offer and a new Ladbrokes mobile offer and across both we will see further enhancements in the year ahead.
“With all the innovation in the business and the excitement and opportunity we see for the business going forward we felt a new approach was needed in our advertising.
“Tiziano and Kammy have served the brand very well and built on the high recognition our brand already has. Kammy has a unique connection with our target audience and will continue to be associated with the Ladbrokes brand going forward.”