Friday November 14,2014 : LADBROKES RE-LAUNCHES REVAMPED ONLINE BINGO
Every element studied and redesigned with the punter in mind.
The online bingo operations of Ladbrokes has announced the re-launch of an extensively revamped website which spokesmen say has been designed with customer feedback paramount.
Following extensive customer research, Ladbrokes worked closely with its new software partner Playtech to reimagine and configure every element of the website, giving punters access to what the company claims is the largest regulated bingo product on the market with more than 70,000 players and up to 20,000 concurrent users.
Customers will now also be able to play for a guaranteed GBP 3 million in prizes in November and December, as part of the bingo relaunch in the market. And one lucky winner will also take home a new SEAT Ibiza SE car.
Josefine Fox, head of Ladbrokes Bingo, said: “Every element of Ladbrokes Bingo has been improved. We are now able to offer our players a state-of-the-art bingo experience that we believe will mark us out as the best in the business.
"Customers told us that navigation and ease-of-use, along with player engagement and promotions, were the biggest drivers of activity. We think we’ve ticked all those boxes and hope our players are as pleased with the results as we are.”
Dan Phillips, COO, Playtech Bingo, said: “The Ladbrokes project has been great to work on. We listen to players’ and licensees’ needs on a daily basis to help maintain our position as the world’s leading bingo network in an industry that moves rapidly.”