LEOVEGAS’ NEW AD A CONVERSATION STARTER

 As well as a head scratcher.

LeoVegas’ new 30-second TV spot is unusual to say the least. 

It’s a two part series dubbed ‘Carcass’ which features LeoVegas’ lion mascot wooing a carcass of raw meat on the dance floor.

Created by ad agency Now, the ad is sure to perplex some but Now executive creative director Remco Graham said the agency had worked with LeoVegas to create “something fresh, and importantly, something that felt different to the competition.”

That it does.

"Were on a mission to let the world know about Leo Vegas"—mission accomplished, as what weve seen we cant unsee—"and in a market with such fierce competition, we knew we had to do something different to stand out,” U.K. Country Manager Shenaly Amin of Leo Vegas said.
 
Check our the first 30-second spot here: https://youtu.be/XFGOkxDilZM