The ICEi exhibition scheduled for January 27 -29th in London received a bright endorsement from player protection and standards body eCOGRA this week, when Tex Rees, the Fair Gaming Advocate at that organisation saluted the companies committed to attending as among the "…most mature, accountable and responsible gathering of e-gaming exhibitors in the industry’s brief history."
 
Rees noted: “The e-gaming industry has worked tirelessly over the last decade to ensure it conducts itself with the integrity and transparency absolutely vital to player protection and retention. Anyone visiting ICEi 2009 will be exposed to a sector made up of modern, go-ahead companies committed to best business practice – I think, in some ways, January’s exhibition can be described as a ‘coming of age’ for e-gaming."
 
A non-profit organisation, eCOGRA oversees fair gaming, player protection and responsible operator conduct. Currently, 125 sites are regulated, monitored and certified with the eCOGRA “Safe & Fair” Seal.
 
On eCOGRA’s planned presence at ICEi 2009, Rees added: “We have recently extended our remit beyond online casinos and poker rooms to include bingo and sportsbooks. We are extremely keen to meet the people and companies who exist in this sector and see if we can work together to extend our services.”