Wednesday September 18,2013 : NEW CONTENDER IN THE SOCIAL GAMING SECTOR
 
Real Deal Interactive is small, but has solid potential.
 
Palo Alto, California start-up Real Deal Interactive has entered the competitive social gaming sector this week with a social casino-oriented interactive mobile platform branded Lucky Loot Casino.
 
The publication VentureBeat reports that Lucky Loot will be offered to third party game publishers, initially as a mobile slot suitable for Android devices through the Google Play store. However the platform can be used to create games for iOS and the Amazon Kindle as well.
 
The platform has exclusively licensed games and a loyalty rewards system, and Real Deal is creating mobile social casino games from licensee partners that have the same graphics, game mechanics, math, and animations as those found on casino floors.
 
Players can earn achievements, compete in weekly challenges, and share the experience with friends through Facebook and Twitter. Game boosts and other consumable items are in development.
 
The company's three founders hope that online gambling and social gaming companies will use their platform to enter the lucrative social gaming sector.
 
“If a player was to take the app and hold up next to the actual slot machine, they would be experiencing the exact same play, Faisal Siddiqui, chief executive and co-founder of the firm told VentureBeat.
 
Founded in January this year by three men with experience in the casino gambling industry, Real Deal is funded by angel investors. The company has clinched deals with a range of slot machine manufacturers that enable it to use fifty or more slot titles for the social gaming space under licence from the original developers.
 
Siddiqui revealed that players who have tried the Lucky Loot Casino game have played 5.5 average sessions per day at 10.2 minutes per session. About 1.2 percent of players make a purchase, and the average revenue per user is 78 cents to $1.04 to date, metrics which Siddiqui claims are better than typical social casino games.