Posted 2/4/11 : Newly-formed division will assist lotteries in capturing the next generation of players
 
Internet lottery service provider MDI Entertainment LLC, a subsidiary of Scientific Games Corporation announced the development of a new division; MDI Interactive this week.
 
The division will be dedicated exclusively to assisting lotteries engage players through the web and deliver content across multiple digital platforms.
 
Amy Bergette Hill heads the newly-formed division in the capacity of Senior Vice President and will lead a team of designers, developers and marketing professionals in providing a portfolio of content, programs and services aimed at attracting and engaging a larger player audience for lotteries via the internet and other digital mediums.
 
MDI Interactive products and services will include MDI’s Properties Plus™ package, an online platform featuring players clubs, the Points for Prizes™ rewards program, 2nd Chance Promotional Web Sites, the Play It Again™ instant game top prize management program, interactive games and, subject to applicable law, a subscription system that enables players to purchase draw games securely over the internet.
 
“MDI Interactive is the embodiment of our commitment to staying ahead of the industry’s needs and continuing to develop the most exciting internet content, games and programs, while providing lotteries with the reliable expertise and service that helps them thrive,” said Bergette Hill.
 
“MDI Interactive will help lotteries capitalise on the digital future and capture the next generation of players,” added Steve Saferin, President, Properties Group and Chief Creative Officer for Scientific Games.