Thursday March 21,2013 : MEDIA CORP IN BOXNATION WHITE LABEL DEAL
Boxing and betting go hand in hand
Media Corporation, the owner of the now defunct Purple Lounge operation, has announced an exclusive agreement with Boxing Channel Media (BCM).
Under the terms of the three-year deal Media Corp will provide the platform (presumably its anticipated Intabet platform) for an internet sportsbook and casino to be integrated into BCM's TV channel BoxNation's website.
The white label will carry a full range of sports betting and casino games, with an emphasis on boxing. Players will also be able to place bets through the proposed BoxNation betting platform.
Phil Jackson, Chairman of Media Corp, said: "This represents the first application of our white label service. We are delighted to win the contract to deliver betting and, over time, casino products to the only dedicated boxing channel in the world.
"BoxNation has a large and growing subscriber base and we believe boxing and betting go hand in hand. We are looking forward to developing a profitable and long term relationship with BoxNation as they grow into a leading sports channel around the world."
News of the agreement saw Media Corp's share price leap 25 percent to 0.15p earlier today, however, the deal is still subject to an initial feasibility assessment period of three months.