Thursday August 9,2012 : MIXING IT UP WITH MICROGAME
New Italian mini bingo product facilitates cross-marketing
The UK games developer Concept Gaming, based in Cardiff, Wales, has launched a new product for Italian operator Microgame S.p.A. dubbed Micro Bingo.
The new line will enable cross marketing into other Microgame product streams such as its sports betting and Peoples Poker Network, and is a full-featured extension of the People’s Bingo, offering all the fun and features of the game in a micro package which can be launched from inside the People’s Poker client, giving players the ability to play bingo during the intervals in a poker game.
A spokesman for Concept Gaming said that the Micro Bingo portfolio boasts 20 mini games, a competitive offering measured against other bingo side game software providers.
Microgame CEO Fabrizio D’Aloia said: “The Micro Bingo client has allowed us to offer the People’s Bingo to our 1.5 million registered players. The development was undertaken by CG with great commitment and we are very happy with the product launch. I look forward to launching the full range of excellent CG Micro Games to all of our clients”.