The Spain and England based Mirada Gaming company has announced the appointment of Paul Marchong as director of gaming properties. Marchong was previously commercial and project development manager for 365 Media.
 
Mirada chief executive and co-founder Jose-Luis Vazquez said: “Paul has vast experience, and we are confident that he is the person to lead the expansion of our gaming business into new markets.”
 
Marchong was educated at Leicester University where he received a degree in Economics, following this with a Masters in the Science of Management at Boston University. He has worked in the online gambling industry for the past decade, starting with Ladbrokes and later moving to a management position in Boylesport's Online Gaming Service.
 
This was followed by a post with 365 Media as Commercial & Project Development Manager. He has extensive Interactive and Live Studio Betting experience.
 
Mirada plc is a publicly-quoted digital consumer engagement specialist, newly created by the merger of interactive media, marketing and gaming specialist YooMedia and the Spanish interactive technologies and television company, Fresh Interactive Technologies co-founded by Vazquez in 2000.
 
Mirada is structured into 4 businesses:
 
Mirada media – Digital TV and Broadcast
Mirada gaming – Multiplatform Gaming
Mirada touch – Interactive and mobile marketing and advertising
Mirada connect – Remote payments and transactions
 
It operates in the following locations:
 
London  Head office, UK & Northern Europe sales office, Wapping Studios
Madrid Southern Europe and Latam sales office & software and technology development centre
Exeter Software and technology development centre