03/24/2012 :  UK LOTTERY LAUNCHES MOBILE CHANNEL
 
New version of website now optimised for mobile
 
Camelot UK Lotteries Limited has launched the UK National Lottery mobile channel allowing players the ability to buy tickets for draw-based games, check results and manage their account while on the move.
 
The new mobile-optimised website is available for use across a range of mobile platforms and players can sign-in using their existing account or alternatively sign-up utilising their mobile device.
 
Richard Bateson, marketing director for Camelot UK Lotteries Limited, said: “As a business, we want to keep innovating, giving players new ways to play our games through emerging channels.
 
“This latest initiative is another step in our strategy for long-term, responsible growth, which aims to enable more people to play at times that suit them, but with each of them spending relatively little