10/29/2012 : MULTI-PLATFORM CASHIER FOR INTERNET POKER OPERATORS
 
Muchos Poker hasn't been around long, but it's making an impression
 
After commencing operation in the online poker industry earlier this year, the multi-platform cashier enterprise Muchos Poker reports that business is booming.
 
The company's big advantage is that it can be used across as many as ten different online poker network software platforms, easily integrating into the systems and making possible financial transactions through a single centralised cashier facility that is easier and more convenient for the players.
 
The company has an LGA licence from Malta, where hopefully the licensing authorities have tightened up on the requirement for player funds to be properly and safely segregated following a series of online poker site failures earlier this year that included Purple Lounge and 50-50 Poker.
 
Tim Heath, CEO of the company, says the multi-platform business model gives the player more flexibility without the burden of several different cashier registrations and accounts at different networks.
 
Heath, who is a ten-year industry veteran, says that Muchos Poker's business model is not based on rakeback or deals but on innovation and giving players an easier choice on where to play.
 
“For the past three or four years affiliates and skins had a very simple business model.  Their only selling point was to offer higher and higher rakeback, which squeezed margins and ensured there was no budget left to reinvest in innovation to improve the user experience,” he says.
 
“Muchos Poker does not give the best deals, nor the best bonuses. And never will. We do not compete on price; we compete by providing our players with an innovative solution," he told the information site PokerUpdate in an interview this week.
 
Heath says that the typical online poker lobby tends to be intimidating for new players, and his company has plans to rectify that with a more appropriate and easy-to-use interface for beginners.
 
The Muchos Poker system is also sufficiently flexible to meet the requirements of individual national regulators, Heath claims.
 
Muchos Poker is currently available on iPoker1, iPoker2, Merge, Enet, Ongame, 888 Poker, Boss Media, Revolution, and Casino di Venezia networks, Heath claims, with discussions in progress with the Microgaming Poker Network.