NetEnt has signed its first US customer

Swedish online gambling content provider in deal with Bwin.Party and Borgata brands in New Jersey.
Online gambling software provider NetEnt has signed its first US customer agreement for the delivery of a full suite of multichannel online casino games to Bwin.Party and Borgata brands in New Jersey.
Bwin.Party operates New Jersey’s top performing online gaming platform, which supports the Borgata Casino, Borgata Poker and PartyPoker brands.
NetEnt has applied for a licence to offer its games in New Jersey, and is awaiting approval from the New Jersey Division of Gaming Enforcement to commence operations, while its application for a full licence is under review.
Björn Krantz, managing director of NetEnt Americas LLC, commented Wednesday: “I am confident that we will be able to support Borgata and Bwin.Party in their ambitions to provide the very best experience to their players. Subject to approval from the Division of Gaming Enforcement, all parties are now collaborating closely to secure a successful integration and preparation for a commercial launch.”
Jeffrey Haas, group director, USA at Bwin.Party, said: “It is our goal to deliver the best online casino experience to our customers throughout New Jersey. The addition of premium and inventive gaming content from the renowned NetEnt stable is another significant step in helping us meet that objective”.